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M.Minds Blog
The place to share with you my knowledge and insights about the worlds of marketing


How CEOs Really Make Marketing Decisions – and What Separates Success from Failure
How do CEOs really make marketing decisions? 🤔
Between gut instinct and hard data, between intuition and a well-planned Go To Market – every decision can either propel a brand forward or waste precious budgets.
In my latest blog post, I break down the 3 key dilemmas CEOs face in marketing – and how to turn decisions into engines of growth.
Maydan Sharvit
Aug 245 min read


Case Study: Behind the Scenes of the GTWORK Employee Recruitment Campaign
מה קורה כשיוצאים לדרך עם מטרה אחת ברורה –
לגייס משתמשים לאפליקציה שמחברת אנשים לעבודות זמניות, במהירות ובלי בירוקרטיה?
כך בנינו קמפיין חד, מדויק ומונע נתונים לאפליקציית GTWORK.
קמפיין גיוס ב־2025 – כמו שצריך.
Maydan Sharvit
Jun 115 min read


The Complete Guide for Entrepreneurs: Creating an Effective POC to Propel Your Product Forward
Many entrepreneurs invest significant time and resources into developing a product but don't always ensure it meets an actual market...
Maydan Sharvit
May 252 min read


The Questionnaire Every Early-Stage Startup Founder Should Be Ready to Answer – Even Before Meeting a CMO as a Service
Many early-stage founders launch with a great idea — but when they sit down with a marketing consultant, investor, or even a potential partner, they struggle to answer fundamental questions that determine the future of their startup.
To help you assess your current position and build a smart marketing foundation from the POC stage, I’ve compiled the key questions every early-stage founder should be able to answer — especially if you're considering bringing a CMO as a Service
Maydan Sharvit
May 82 min read


The secret behind the rapid growth of Israeli companies: an outsourced CMO
שכירת שירותי יועץ שיווק אסטרטגי עם ניסיון מוכח בתחום ה-CMO as a service (מנהל שיווק במיקור חוץ) מביאה עמה יתרונות משמעותיים לחברות קטנות ובי
Maydan Sharvit
Oct 21, 20243 min read


5 Critical Requirements for an Outsourced Marketing Manager to Ensure the Company's Success
Outsourcing a marketing manager is a significant decision that can directly impact your business's growth.
Maydan Sharvit
Sep 24, 20243 min read


Marketing Consultant, Outsourced Marketing Manager, or Full-Time Marketing Manager – What's Best for a Company?
Every company needs a precise, tailored, and focused marketing strategy to stand out and succeed.The big question faced by CEOs of small...
Maydan Sharvit
Sep 11, 20243 min read


How CMO as a Service Helps Small Companies Grow: 6 Success Stories
In the current business world, the term "CMO as a Service" (Chief Marketing Officer as a Service) has become synonymous with a flexible,...
Maydan Sharvit
Sep 1, 20244 min read


SEO Optimization for First-Page Search Results with CMO as a Service
Online visibility is a key component of business success in the digital age. Websites are the face of the company in the digital world,...
Maydan Sharvit
Aug 12, 20246 min read


Action Plan and Competitor Research with a CMO as a Service
Recently, I received an indirect inquiry from an association focused on preserving family purity. My initial reaction to being given the...
Maydan Sharvit
Jul 25, 20249 min read


Customer Case Study: CMO as a Service for CEO-Controlled Marketing in a 7-Year-Old Startup
As a seasoned marketing professional, stepping into a 7-year-old startup that had neglected its branding and marketing infrastructure...
Maydan Sharvit
Jun 24, 202410 min read


Customer Case Study: How 'CMO as a Service' Took Control of Marketing in a 7-Year-Old Startup Previously Managed by the CEO
As a seasoned marketing professional, stepping into a 7-year-old startup that had neglected its branding and marketing infrastructure...
Maydan Sharvit
May 22, 202410 min read


Part 2: Designing a Compelling Pitch Deck with a CMO as a Service
The first part underscored the significance of a pitch deck as a concise tool for effectively conveying your business concept. This...
Maydan Sharvit
Apr 10, 20243 min read


Part 1: Maximizing Impact - Leveraging CMO as a Service to Create Superb Pitch Deck
A Pitch Deck, often referred to as an "Investor Presentation," serves as a succinct showcase designed to elucidate the fundamental...
Maydan Sharvit
Mar 25, 20245 min read


8 Steps to Expand Design Partnerships for Your Start-Up into New Markets with CMO as a Service
Embarking on the journey of launching a start-up is akin to navigating uncharted waters. One crucial aspect of setting sail in the...
Maydan Sharvit
Mar 5, 20243 min read


Startup Marketing: 8 Strategies + Comprehensive Plan with CMO Insights
Launching a startup requires a robust marketing strategy for sustainable growth. This guide combines effective marketing strategies with...
Maydan Sharvit
Feb 21, 20242 min read


Top 10 Marketing Tools for Managing Benchmarks in Startups
In the realm of marketing, employing effective marketing benchmark tools to compare startups can significantly enhance performance and...
Maydan Sharvit
Feb 13, 20243 min read


6 Key Elements in Effectively Orchestrating a Marketing System
In the contemporary, rapidly evolving business environment, the success of any organization hinges on an efficient marketing system. The...
Maydan Sharvit
Feb 4, 20242 min read


CEO-Driven Marketing: Navigating Successes and Setbacks in Companies
In the ever-changing business landscape, a company's size is no longer a determinant of its influence or potential for success. Numerous...
Maydan Sharvit
Jan 30, 20243 min read


Beyond The Product: Unveiling The Strategic Imperative Of Marketing For Startups
Many startups fall into a common trap: prioritizing product development at the expense of marketing efforts. While creating an...
Maydan Sharvit
Jan 30, 20242 min read
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